Partners

On 20^th March 2025, at the brand's headquarters in Geneva, the partnership between Monte-Carlo Société des Bains de Mer and Rolex was renewed for a twentieth year.

Their shared interest in sport sealed the bond with the Swiss watchmaker since their initial connection at the Rolex Monte-Carlo Masters tennis tournament.

From their first agreement, clocks from the Swiss brand were installed in several Monte-Carlo Société des Bains de Mer establishments. Since then, the Salle des étoiles, the Opéra de Monte-Carlo, and Les Thermes Marins Monte-Carlo watch the hours go by according to Rolex.

Over the years, the association has grown stronger around shared values: sport, culture, and the environment. The manufacturer has also participated in very exclusive events such as the 150^th anniversary of Monte-Carlo Société des Bains de Mer in 2013 and the 25^th anniversary of Le Louis XV in 2020.