Founded over 150 years ago, the Société des Bains de Mer is one of the leading players in the gambling and casino business in Europe and no. 1 on the luxury tourism market in Monaco.
In the hotel industry, Société des Bains de Mer owns and runs prestigious luxury hotels including the Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Beach Hotel, Monte-Carlo Bay Hotel & Resort and the Méridien Beach Plaza, and over 30 restaurants and bars including 4 Michelin-starred restaurants: Le Louis XV- Alain Ducasse à l’Hôtel de Paris, Elsa, Blue Bay and Vistamar. Société des Bains de Mer’s activities also include the wellness sector with Thermes Marins Monte-Carlo, the company’s flagship facility for its wellness offerings, and the entertainment sector with Sporting Monte-Carlo and the Salle des Etoiles, the nightclub Jimmy’z and La Rascasse.
Moreover, over the last ten years, Société des Bains de Mer has developed its property leasing business. In addition to its historic portfolio of retail spaces for luxury brands (high fashion, leather goods, jewellery, etc.), the company offers residential properties with high-end hotel services (Résidence du Bay, Résidence du Balmoral and since 2014, Les Villas du Sporting).
Société des Bains de Mer owns 50% of BEG, a major player in the online gaming sector in Europe and one of France’s top online sports betting website companies, especially Betclic, confirmed the no. 1 website in 2014.
Société des Bains de Mer is a long-time sponsor of major sporting events, particularly prestigious events in Monaco. These include its partnership with the AS Monaco Football Club, events organised by the Automobile Club de Monaco and its involvement in the Monte Carlo Rolex Masters tennis tournament.